Spotlight: Michael Moreno
Let's talk beginning... How did you get your start?
It all started about 6 years ago, when I just couldn't find a comfortable belt. I searched high and low, but couldn't find one that had the functionality and comfort I wanted to every day wear, but also one I could "take to war". So, I decided to take matters into my own hands, and began my journey to create the ultimate tactical belt.
So when did you see your business really shift gears from an idea to what it is today?
Things really moved forward over the last year and a half. I created the Peacekeeper, which put us on the map. I put my blood, sweat and personal money into this project, so I could give my customers one-of-a-kind belts, designed to work for everything. Every detail was carefully thought out to meet the needs of our customers.
What is your top seller?
We're proud to say that our Ranger Commando Series has been our top seller, thanks to its versatility and reliability. And the good news doesn't stop there, because our Gen 2 Ranger Commando series will be launching soon!
A little lagniappe info... we also offer the Kut Kit to complete your tactical set.
I am really grateful to have a loyal customer base, many of whom not only support our brand, but have also become collectors of the belts! And as our brand continues to grow, we're now expanding and partnering with more retailers to make it easier for our customers to get their hands on our belts.
What is your end goal?
My goal is to continue growing and one day make this my full-time job. We've even caught the attention of some larger outdoor retailers, so growth is definitely on the Horizon.
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